Primary research is either too slow, expensive, or shallow
Customer feedback is scattered and episodic
Teams are often forced to rely on gut-feel
Rapid Feedback Loop Using Customer Digital Twins
1. Collect Rich First-Party Data
We intake your existing data or run AI-moderated voice interviews to gather deep, first-party insights from your actual customers.
From Insights to Impact
Force Multiplier for Modern Research Firms
Context
GBK Collective is an empirically driven strategic insights firm working on thoughtfully leveraging AI – to amplify client outcomes and improve internal productivity. They piloted Twinloop across multiple workflows – including AI-moderated voice interviews, digital twins, and qualitative analysis – to increase speed and depth without sacrificing rigor.
Outcome
Twinloop’s AI-moderated interview experience was rated #1 by panelists when tested against four other insights tools. GBK saw significantly deeper qualitative input from voice-moderated surveys versus traditional text-based methods, with respondents contributing multiple times more detail enhancing the foundation for high-fidelity digital twins. In a box office prediction pilot, a panel of 450 digital twins showed very promising results, accurately distinguishing event films from mid-tier releases and highlighting meaningful outliers consistent with market performance, reinforcing confidence in the twins’ ability to reflect real consumer signals.
Jared Piraneo
SVP Research & Insights
"Twinloop has proven to be a thoughtful and flexible partner throughout our work together. Our partnership has been grounded in careful experimentation and methodological rigor. Their team was scrappy in execution, highly receptive to our academic perspectives, and collaborative in designing research that tested where AI-driven approaches add value while maintaining our emphasis on research rigor. Twinloop continues to be a strong partner in helping us responsibly explore the frontier of AI in research while innovatively supplementing our established human-centered research methods to expand our offering to key clients."
For Every Brand Decision
Messaging & Claims
Positioning & Value Prop
Creative Concepts
Audience & Segments
Packaging
Pricing & Promo Framing
Brand Naming & Taglines
Campaign Readiness
Decisions you’re making
Clarity scored 8.4/10, but credibility lagged at 6.1/10.
Problem
Biggest drop: customers ask for proof and don't see reason to believe.
Fix
add one concrete proof point & tighten claim.
How it lands with customers
Decisions
you’re making
How it lands
with customers
Clarity scored 8.4/10, but credibility lagged at 6.1/10.
Simulation Score
Friction Point
Biggest drop: customers ask for proof and don't see reason to believe.
Recommended Fix
add one concrete proof point & tighten claim.
No brainer compared to traditional market research
Time to insight
More affordable
Scale of testing
Availability
Our digital Twin Methodology is Informed by
Published Academic Research.
See Twinloop In Action
Book a personalized demo and discover how leading brands are making every marketing dollar count.